The Boston Athletic Association
thanks the following sponsors for their generous support of
the 2009 Boston Marathon.
John Hancock
www.JohnHancock.com
John Hancock and Boston Marathon
Celebrate 24th Year of Partnership
John Hancock is celebrating the 24th year of its landmark sponsorship of the race at this year’s Boston
Marathon. The company’s continued support of the Boston Athletic Association, which has directed the race
since 1897, ensures the stability of the world’s oldest annual marathon.
HELPING TO KEEP THE RACE RUNNING
As principal sponsor, John Hancock has provided substantial financial resources, including the first-ever
prize money in 1986, and has continued that tradition with a prize purse this year of $806,000, plus
$220,000 for performance bonuses.
In addition, the Company also contributes a wide range of financial support and services to towns along
the Marathon route in appreciation for past and continued support of the race. The eight communities are
Hopkinton, Ashland, Framingham, Natick, Wellesley, Newton, Brookline, and Boston.
To support the thousands of local, national, and international media representatives who arrive in the city to
cover the race, John Hancock’s Corporate Communications department assists in the production of an informative
media guide, the coordination of press materials and credentials, and the operation of the pressroom.
On race day, John Hancock provides the use of several facilities in Copley Square, the services of more
than 500 employee-sponsored volunteers to assist with race-related tasks, and a giant television screen near
the finish line for the public to view the race.
Each year, John Hancock recruits 30 of the world’s top distance runners and brings these elite athletes to Boston
for the Marathon, where they stay in the “John Hancock Elite Athlete Village” set up at the John Hancock
Conference Center. The Company also sponsors the John Hancock Sports & Fitness Expo, which is the official location
for picking up entry bibs and other important race information. The Expo serves as a hub for Marathon participants
and their guests throughout Race Weekend, drawing 200 exhibitors and 80,000 visitors.
REACHING OUT TO THE COMMUNITY
John Hancock sponsors many community initiatives in coordination with the Marathon each year including
the Boston Marathon Kenya Project, the Adopt-a-Marathoner program at the Elmwood Elementary School in
Hopkinton, and the John Hancock Charity Bib Program.
The Boston Marathon Kenya Project utilizes the venue of the Boston Marathon to teach Boston elementary
students about the history of this international race and the distinctive fact that Kenyans have dominated the
course over the past decade. In addition John Hancock volunteers and executives educate students on subjects
including the culture, tribes, language, and geography of Kenya. The program is held at the African
Tropical Forest exhibit in Boston's community zoo and includes a visit and open forum with Boston Marathon
Kenyan champions.
The Adopt-a-Marathoner Program, now in its 17th year, brings John Hancock’s elite Kenyan runners together
with Hopkinton elementary students for a pre-race pep-rally in the historic town where the marathon
begins. Students study the culture of their running friends throughout the year and are introduced to the athletes
during race week at an assembly and later meet with them in small groups.
The Charity Bib Program leverages the race to support worthy causes with John Hancock donating invitational entry
“bibs” to local non-profits. In 2008, 779 program participants used these bibs to raise $3.3 million. Additionally,
96 John Hancock and Manulife employees also ran the Marathon on behalf of several local non-profits and this
year they expect to exceed the $134,000 they raised last year. The Boston Marathon Fundraising Program was
part of John Hancock’s $11.3 million of support to Boston area community programs in 2008. The company also
donates 10,000 hours of community support through its employee volunteer programs each year.
For additional information about John Hancock please log on to http://johnhancock.com.