Boston Marathon Weekend Economic Impact

Contact Info:
Marc Davis (Communications Manager)
Boston Athletic Association
185 Dartmouth Street, 6th Floor
Boston MA 02116
11 APR 2012
2012 Boston Marathon Weekend will mean $137.5 million

BOSTON, April 11, 2012 - The 116th Boston Marathon on Monday, April 16, 2012 will bring $137.5 million  in spending impact to the Greater Boston region, according to Greater Boston Convention & Visitor Bureau (GBCVB) President and CEO, Patrick Moscaritolo.

This year there will be at least 26,700 official runners including 4,330 runners from outside the United States. An estimated 500,000 spectators line the 26.2-mile course each Patriots’ Day to view the Marathon in person.

“The spending impact of the 116th Boston Marathon is the equivalent to our region hosting the NCAA Final Four. It is a huge economic benefit for our visitor industry and it kick starts our Spring tourism season,” said Greater Boston Convention & Visitor Bureau President and CEO, Patrick Moscaritolo.

“Boston Marathon weekend is the unofficial start of Spring in Boston,” said Tom Grilk, Executive Director of the Boston Athletic Association, which has organized the race since its inception in 1887.  “Every year, hometown heroes from every state and from countries worldwide come to Boston to test their fitness at the world’s oldest and most prestigious annual marathon and in the process they patronize our shops, restaurants, hotels and stimulate our businesses like at no other time of the year.  The B.A.A. is proud to provide the infrastructure and be responsible for this energy, enthusiasm and spending.”

More than 1000 members of the media from 200 outlets across the world will cover the Boston Marathon, providing Boston  with unparalleled  international exposure.  No sporting event in Boston draws a larger or more diverse media corps.

This year Marathon runners are from sixty-seven (67) countries including the United States.

The estimated $137.5 million in spending impact will be generated from the following categories:

• Total spending by 26,700 runners and their guests,  including spending at John Hancock Sports & Fitness Expo   =  $92.4 million
• Total spending by spectators   =   $12 million
• Total spending by the Boston Athletic Association  =  $7 million
• Charity Fundraising events by marathon runners  =  $16 million
• Total sponsors & media Marathon-related spending  =  $10.1 million

TOTAL $137.5 million

The 116th Boston Marathon is second only to the 100th anniversary race in economic impact and number of runners. In 1996 there were 38,708 runners and spending impact reached $172 million.

B.A.A. Moment 1

1920 - Ashland Start

The Boston Marathon began in Ashland, Massachusetts from 1897 through 1923 then moved to Hopkinton for the 1924 race. The course was lengthened to 26 miles, 385 yards to conform to the Olympic standard, and the starting line was moved west from Ashland to Hopkinton. Since then, the race has started in Hopkinton every year.