Guy Morse to Retire from B.A.A.

Contact Info:
Marc Davis (Communications Manager)
Boston Athletic Association
185 Dartmouth Street, 6th Floor
Boston MA 02116
25 JUN 2012
After 28 years of service, former Boston Marathon director, and current Director of External Affairs says goodbye

Guy MorseBOSTON – The Boston Athletic Association (B.A.A.) announced today that Guy L. Morse, III will retire from the organization at the end of this year after 28 years of service. He has served as the B.A.A.’s Race Director for the Boston Marathon (1985-2000), Executive Director (2000 - 2010) and Senior Director of External Affairs (2010 – present).

"I believe now is the appropriate time to bring to a close this stage of my career, having served the B.A.A. in a number of roles and in various ways for almost three decades,” said Morse. “I confidently look back upon our accomplishments during my tenure as a leader in the running industry and the community knowing that we are among the most prestigious and stable sports organizations in the world. I have been delighted to contribute to the B.A.A. as we have moved towards a highly professional model, and I cannot be more pleased that the B.A.A. and its many events, especially the Boston Marathon, stand on solid ground. I am immensely proud of the work we did – particularly in the difficult 1980s and into the early 1990s – in having essentially rebuilt the organization.”

Among the developments that have occurred at the B.A.A. during Morse's tenure have been:

  • Obtaining major, long-term corporate sponsorship agreements, including from John Hancock Financial Services and adidas;
    the institution of equal prize money at the Boston Marathon for men and women.
  • The conduct of the historic Centennial Boston Marathon in 1996, which was a milestone in the sporting world and included the world's largest field to date.
  • The development of the B.A.A.'s year-round schedule of events and programming, such as the B.A.A. Half Marathon, youth initiatives, and clinics.
  • Boston’s collaboration in the formation of the World Marathon Majors, along with London, Berlin, Chicago and New York.
  • Hosting the 2008 U.S. Olympic Team Trials - Women's Marathon in 2008.
  • The creation and continued development of the B.A.A.'s charitable efforts, including having exceeded $125 million in total funds raised through 2012 through the B.A.A.'s Charity Programs and fundraising efforts at the Boston Marathon.

“The B.A.A. brand has never been stronger, and the Boston Marathon has never been more popular or experienced greater demand than it has in recent years,” said Joann E. Flaminio, B.A.A. President.  “Guy’s expertise and leadership have played a key role in that, and the B.A.A. is grateful for his loyalty and commitment which encompasses an entire career.”

“One important facet of Guy’s legacy with the B.A.A. is his role in building and developing the staff and participating in the creation of the race organizing committees,” said Thomas S. Grilk, B.A.A. Executive Director. “Guy is a consensus-builder by nature, and the work that he and those groups have done has resulted in programs and events which have strong value, positive impact and have advanced the B.A.A.’s mission of promoting a healthy lifestyle.”

As for the future, Morse will honor his commitment to the B.A.A. through the end of the year, then after some time off will review opportunities and areas of personal interest in the sports, entertainment and non-profit worlds. “I always have been motivated to lend my experience to organizations interested in development and progress through the proven management style and idea implementation we’ve employed at the B.A.A.  My motivation continues, and I look forward to new opportunities.”

Guy L. Morse, III bio from B.A.A. web site:

For further information or to schedule an interview, please contact:
Jack Fleming (617-778-1627, direct office; or, 617-459-1587, mobile; )

B.A.A. Moment 1

1920 - Ashland Start

The Boston Marathon began in Ashland, Massachusetts from 1897 through 1923 then moved to Hopkinton for the 1924 race. The course was lengthened to 26 miles, 385 yards to conform to the Olympic standard, and the starting line was moved west from Ashland to Hopkinton. Since then, the race has started in Hopkinton every year.