CBS Boston's WBZ-TV and the Boston Athletic Association Renew Exclusive Partnership

Contact Info:
Marc Davis (Communications Manager)
Boston Athletic Association
185 Dartmouth Street, 6th Floor
Boston MA 02116
phone:617-778-1633
fax:617-236-4505
e-mail:media@baa.org
06 SEP 2012
Agreement for four years through the 120th running of the Boston Marathon in 2016

BOSTON, MA – September 6, 2012 –  WBZ-TV and the Boston Athletic Association (B.A.A.) are pleased to announce that they have renewed their exclusive Boston Marathon partnership for four years through the 120th running of the Boston Marathon in 2016.  As the exclusive, local broadcaster of the Boston Marathon, WBZ-TV is the only station to have aired 30-years of complete, live, local coverage of one of the region’s premiere sporting events. 

As part of the agreement, WBZ-TV will continue to be the exclusive broadcaster of the Boston Marathon providing comprehensive live coverage of the 117th running of the Boston Marathon on Monday, April 15, 2013.  WBZ-TV begins pre-race coverage in the morning newscasts, provides complete coverage of the Boston Marathon including all elite races, and continues until early afternoon with comprehensive coverage of the race as it concludes.  As has been the case for decades, WBZ-TV will deploy a full team of anchors and reporters to cover the Boston Marathon from the start in Hopkinton, to the finish on Boylston, and to everything in between. 

In addition, CBSBoston.com will provide live coverage of the Boston Marathon to viewers within New England who want to watch the elite race live online.  CBSBoston.com also provides a live camera locked down on the Finish Line, and live Tweets of the race from WBZ-TV’s exclusive Spotters Network.

New to the exclusive agreement, WBZ-TV’s start-to-finish coverage will be broadcast in HD providing the sharpest, most dramatic, and intense video to viewers.  Another exciting addition to the agreement: WBZ-TV’s sister-station myTV38 (WSBK-TV) will rebroadcast the elite races as well as the trophy ceremonies within seven days of the live, exclusive coverage on WBZ-TV.

“The Boston Marathon is one of the most renowned and respected athletic events in New England and the world, and WBZ-TV is extremely proud to extend our long and distinguished partnership with the B.A.A. to continue to be the exclusive local broadcaster of the race.” said Ed Piette, President and General Manager of CBS Boston’s WBZ-TV and myTV38.  “This new agreement will mark three decades of complete and continuing coverage and analysis of the Boston Marathon on WBZ, and we are delighted to broadcast in HD as well as offer a rebroadcast on myTV38 moving forward.”

“The B.A.A. and  WBZ-TV have long enjoyed a commitment to presenting the Boston Marathon in a manner which tells the stories of the present day, inspires future participants, and engages the local community,” said Tom Grilk, Executive Director of the B.A.A.  “Each year on Patriots’ Day, the Boston Marathon is community-wide event celebrated as a uniquely New England tradition. We are pleased that our partnership with WBZ will continue for years to come.”

 

About WBZ-TV

WBZ-TV and sister-station myTV38 (WSBK-TV) are part of the CBS Television Stations group, a division of CBS Corporation.

About the B.A.A.

Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of managing athletic events and promoting a healthy lifestyle through sports, especially running. The B.A.A.'s Boston Marathon is the world's oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial. The Boston Marathon is part of the World Marathon Majors along with the Virgin London Marathon, BMW Berlin Marathon, Bank of America Chicago Marathon, and the ING New York City Marathon.  Registration for the 117th Boston Marathon on Monday, April 15, 2013 begins on September 10, 2012.


Contacts:         

Ro Dooley Webster
Boston Market Director of Communications 
CBS Local Media Boston’s WBZ-TV & myTV38                                     
617-787-7083 
rcdooley@cbs.com  

Jack Fleming
Marketing & Communications Director
Boston Athletic Association
617-236-1652 ex. 2627
Fleming@baa.org

B.A.A. Moment 1

1994 - Uta Pippig

Uta Pippig of Germany won the first of her three consecutive victories in 1994, winning in course record time.