Boston Athletic Association and Clif® Bar Agree to Long-Term Partnership Across All B.A.A. Events

Contact Info:
T.K. Skenderian (Communications Director)
Boston Athletic Association
185 Dartmouth Street, 6th Floor
Boston MA 02116
e-mail:tk@baa.org
Kristina Pantalone (Marketing Manager)
Boston Athletic Association
185 Dartmouth Street, 6th Floor
Boston MA 02116
phone:617-778-1640
e-mail:kpantalone@baa.org
27 JAN 2015
CLIF® Bar Becomes the Official Sports Nutrition Food of the B.A.A. and the Boston Marathon

BOSTON – The Boston Athletic Association (B.A.A.) proudly announced today the beginning of a long-term sponsorship agreement with Emeryville, California-based CLIF® Bar to become the Official Sports Nutrition Food of all B.A.A. events, including the Boston Marathon.

Clif Bar & Company, a leading maker of nutritious and organic foods and drinks, will provide runners in April’s Boston Marathon with its CLIF Bar products before, during, and after the 119th running of the world’s most historic road race. With CLIF Bars served pre-race at the Athletes’ Village, CLIF SHOT BLOKS® Energy Chews sampled at the John Hancock Sports and Fitness Expo, CLIF SHOT® Energy Gel at Mile 17 to boost runners through the Newton Hills, and CLIF Builder’s® high-protein bars beyond the finish line on Boylston Street, CLIF Bar is committed to helping all Boston Marathoners run their best race. The brand will also provide nutrition to runners at the B.A.A.’s other major events, including the B.A.A. 5K in April, the B.A.A. 10K in June, and the B.A.A. Half Marathon in October.

“We could not be more excited to welcome CLIF Bar into our family of Official Sponsors,” said B.A.A. Executive Director, Tom Grilk. “When we look for new partnerships, we look for those which provide and enhance the experience for our runners, and share our mission for improving health. As we look towards the future, we have chosen a partner who will grow with us and our sport. CLIF Bar meets all of that criteria, and then some.”

In addition to its activation on Marathon Monday, CLIF Bar will be present along the course in the weeks leading up to the Boston Marathon to inspire, encourage, and provide energy for those training for the 119th edition of the Boston Marathon. CLIF Bar will also engage with runners at three pre-race Boston Marathon training clinics, and at the John Hancock Sports and Fitness Expo on Marathon Weekend. The brand has also committed to supply CLIF Bars to race-day volunteers who will be working in the finish area of the Boston Marathon.

“CLIF Bar is honored to partner with the B.A.A. and support the running community at one of the most respected and celebrated road races in the world,” said Kevin Cleary, chief executive officer at Clif Bar & Company. “Providing runners with sports nutrition for athletic performance during training and on race-day is a privilege for our brand. Many of us at Clif Bar have run the Boston Marathon and we hope our food will help race participants achieve their fitness and nutrition goals, while embracing and inspiring adventure along the way.”

Clif Bar will also engage with B.A.A. runners in digital and social media activations throughout the course of the year. Working with the B.A.A. and the eight cities and towns along the Boston Marathon’s historic course, CLIF Bar will continue to increase its race presence in future years.
 
MEDIA: For further information, please contact T.K. Skenderian at tk@baa.org

ABOUT CLIF BAR & COMPANY
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar

B.A.A. Moment

Boston Athletic Association and Clif® Bar Agree to Long-Term Partnership Across All B.A.A. Events

The Boston Athletic Association (B.A.A.) proudly announced today the beginning of a long-term sponsorship agreement with Emeryville, California-based CLIF® Bar to become the Official Sports Nutrition Food of all B.A.A. events, including the Boston Marathon.

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