Boston Athletic Association and Hyland's Leg Cramps Agree to Partnership

Contact Info:
T.K. Skenderian (Communications Director)
Boston Athletic Association
185 Dartmouth Street, 6th Floor
Boston MA 02116
e-mail:tk@baa.org
01 MAR 2016
Hyland’s Leg Cramps becomes the Official Leg Cramp Relief Partner of the Boston Marathon

BOSTON – The Boston Athletic Association (B.A.A.) is proud to announce the beginning of a long-term partnership with Los Angeles, California-based Hyland’s, a trusted maker of homeopathic medicines for over 100 years. Effective today, Hyland’s Leg Cramps is the Official Leg Cramp Relief Partner of the Boston Marathon for several years to come.

Hyland’s will provide Boston Marathon runners with its Leg Cramps Relief products before, during and after the 120th running of the world’s most historic road race. With Hyland’s Leg Cramps fully stocked in all Pre-Race, On-Course and Post-Race Medical Tents, Hyland’s will be available to runners through the entire marathon weekend.

“Hot or cold, uphill or downhill, elite athlete or beginner, leg cramping is an issue all athletes deal with in running a marathon,” said B.A.A. Executive Director, Tom Grilk. “When we look for new partnerships, we look for organizations that can provide benefit to our runners and help them run their best race. Hyland’s Leg Cramp Relief products can help us help our runners, and we’re very excited to start our relationship together.”

Hyland’s Leg Cramps products can be used by runners either as a quick-dissolve tablet or topical ointment. Both versions will be available for usage by Boston Marathon medical teams in more than 26 medical tents along the race course and in the finish area.

“We are here to empower Boston Marathon runners to reach their goals by offering a product that helps stop their cramp, not their race,” states Hyland’s V.P. of Marketing, Thao Le. “We are proud to provide our support to this legendary event and to the athletes who have trained so hard to get to the finish line.”

In addition to its inclusion in the Boston Marathon medical tents, Hyland’s will provide samples of its Leg Cramps products to all runners in their pre-race goodie bags and from its booth at the John Hancock Sports and Fitness Expo throughout race weekend. To learn more about Hyland’s Leg Cramps products, visit www.hylands.com/products/hylands-leg-cramps.

ABOUT HYLAND’S
Hyland’s, Inc., a division of Standard Homeopathic Co., develops homeopathic medicines with the highest‐ quality natural ingredients, following the strictest standards of preparation. With its commitment to excellence for over a century, Hyland’s consistently provides quality and integrity in every product. From Hyland’s Baby Teething Tablets to Hyland’s Calms Forté, Hyland's cares for families at every stage of life. Consumers can trust all Hyland’s products to be natural, gentle, effective and safe for the entire family. For more information on products, visit www.hylands.com.

B.A.A. Moment

Boston Athletic Association and Hyland's Leg Cramps Agree to Partnership

The Boston Athletic Association (B.A.A.) is proud to announce the beginning of a long-term partnership with Los Angeles, California-based Hyland’s, a trusted maker of homeopathic medicines for over 100 years. Effective today, Hyland’s Leg Cramps is the Official Leg Cramp Relief Partner of the Boston Marathon for several years to come.

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