adidas is honored to begin its 26th year as the Official Footwear and Apparel Supplier of the Boston Marathon. In 2014, adidas continues its commitment to the spirit of the marathon and its strong community of runners, volunteers, and spectators.
Continuing its longstanding tradition with the B.A.A., adidas is proud to supply exclusive Boston Marathon jackets to more than 10,000 B.A.A. volunteers and more than 3,500 race officials and media personnel. adidas will also provide nearly 38,000 participant tees to Boston Marathon runners. The official collection of the 2014 Boston Marathon performance apparel and footwear will be available to race participants and fans at the John Hancock Sports & Fitness Expo, and at select local retailers.
In celebration of the marathon’s legacy, adidas supports a series of pre-race events including the B.A.A. Relay Challenge and the B.A.A. Invitational Mile. Leading up to the race, adidas hosts marathon training clinics at Marathon Sports as well. New this year, adidas is excited to partner with the B.A.A in its Boston Marathon World Run, a virtual running program that unites the global community leading up to the Boston Marathon.
adidas has been a sponsor of the B.A.A. Running Club since 1992. In 1999, adidas and the B.A.A. unveiled their joint venture consisting of a long-term, year-round running program designed to promote overall fitness and health among Boston-area youth throughout Boston Public Schools. Since then, more than 30,000 students have participated in adidas-sponsored B.A.A. events.
adidas founder Adi Dassler had a passion for running and a passion to make equipment that helps every athlete perform at their best. Today, adidas remains committed to making the best running products available. To learn more about adidas running, visit www.adidas.com/running.