The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company’s product portfolio is built around the G Series™, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01™), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03™) training or competition.
Grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute and used by some of the world’s best athletes, G Series Pro delivers the fuel, fluids and nutrients endurance athletes need for before, during and after a workout, practice or competition. Taking in the right kind of fuel is critical to an endurance athlete’s success. G Series Pro provides nutrition solutions to help these athletes reach their best performance. G Series Pro products are available where the endurance athlete shops – at running, bike and tri specialty stores nationwide.
As part of a five-electrolyte blend of sodium, potassium, calcium, magnesium, and chloride, G Series Pro Endurance Formula is a specialized sports drink designed to sustain hydration during prolonged training and competition when fluid and electrolyte losses can be significant. It contains nearly twice the sodium (200mg) and more than three times the potassium (90mg) of Gatorade Thirst Quencher to help sustain hydration, maintain proper fluid balance and replace the critical electrolytes lost in sweat during these occasions.
G Series Pro Endurance Formula (Lemon-Lime) is the official on-course sports drink of the 2012 Boston Marathon and will be available approximately every mile beginning at mile 2.
For more information, please visit www.gatorade.com