Gatorade

Contact Info:
T.K. Skenderian (Marketing & Sponsorship Manager)
Boston Athletic Association
185 Dartmouth Street, 6th Floor
Boston MA 02116
phone:617-778-1632
e-mail:tk@baa.org

Official Energy Drink

Gatorade

The Gatorade Company, a division of PepsiCo (NYSE: PEP), has been a proud sponsor of the B.A.A. and the Boston Marathon since 1992. Gatorade’s products are enjoyed by participants before, during, and after the B.A.A. 5K, the B.A.A. 10K, the B.A.A. Half Marathon, and the Boston Marathon.

Boston Marathon participants can expect to see Gatorade in the Athletes’ Village in Hopkinton before the race with their Endurance Prime and Endurance Formula, at 25 hydration stations along the course with Lemon-Lime Endurance Formula, and in the Finish Area on Boylston Street with a Recovery Beverage to help your muscles refuel.

The Gatorade Endurance line of products is designed specifically for endurance athletes who have specific fueling needs, and is grounded in years of hydration and sports nutrition research. Gatorade Endurance products are available at run, bike, and tri specialty stores nationwide.

B.A.A. Moment 1

1920 - Ashland Start

The Boston Marathon began in Ashland, Massachusetts from 1897 through 1923 then moved to Hopkinton for the 1924 race. The course was lengthened to 26 miles, 385 yards to conform to the Olympic standard, and the starting line was moved west from Ashland to Hopkinton. Since then, the race has started in Hopkinton every year.