The brewers at Samuel Adams are proud to be the official beer sponsor of the 120th Boston Marathon. The Boston Marathon and Samuel Adams - two great Boston traditions - share a historic connection. When Jim Koch, founder and brewer of Samuel Adams, released his first batch of Samuel Adams Boston Lager to the public, it was on Patriots’ Day (the day of the Boston Marathon) in 1985, right here in Boston. The alliance of two of Boston’s most recognized and beloved brands will give the city one more reason to be proud of this heralded event.
For several years, Samuel Adams has brewed a commemorative beer for the race - Samuel Adams Boston 26.2 Brew - to toast the runners and spectators. This limited-release beer will only be served on draft at select bars and restaurants along the race course and in New England. Samuel Adams looks forward to toasting all marathon runners who have undertaken this incredible endeavor and the families and friends who have supported their athletes - both through training and during the 26.2-mile race.
Below L to R: Joann Flaminio (B.A.A. President), Bill Rodgers (4-Time Boston Marathon Champion), and Jim Koch (founder and brewer - Boston Beer Company) pour the first batch of hops at the Samuel Adams Brewery in the 26.2 Boston Brew (2012).